WMS’S  Strategic Targeting Includes:
  • MicroSaturation lists (Exclusive Carrier Route & Household Income Targeting)
  • Title Data lists (customer, year, make & model) - NEW & IMPROVED
  • Black Book Data append (true trade-in value of customer’s vehicle)
  • Automotive Purchase Predictor lists (customers in the market NOW for a specific vehicle brand)
  • % of Loan Paid off (Equity Position list)
  • Length of current Auto Loan
  • APR of current Auto Loan
  • Beacon Score lists
  • Discharged bankruptcy lists
  • Lease Expiration Lists
  • Loan Expiration lists
  • Age & Income lists
  • RV ownership/enthusiast lists
  • And much, much more!

Advertising Compliance

Direct Mail works and your customers want it.  

Protect yourself and your dealership

The rules regarding dealership advertising compliance are constantly changing. Alterations and additions to the regulations are just part of doing business in today’s world.

One thing you can do as a Dealer to ensure your advertising is complient is ally yourself with a partner who keeps track of all the changes for you. Federal, State, and Local regulations all play a role in your advertising strategy. The FTC cites three major rules in truth-in-advertising. 
·Advertisers must have evidence to back up their claims.

·Advertisements cannot be unfair.

If you play by these three rules, your dealership will avoid FTC compliance issues.

It sounds fairly simple, right? Unfortunately, it is not that easy.  We are here to streamline the process so you can focus on what you do best….selling cars.

While email shares the personal nature of direct mail, emails often get overlooked in crowded inboxes. Plus, customers are conditioned not to open emails from unknown senders for fear of viruses or other technological catastrophes. Plus, automotive mail will not get caught in a spam filter.

When done properly, a good automotive mail piece will stand out even in a crowded mailbox, grab customers’ attention, and incite them to act. That is the intrusive nature of direct mail that no other marketing tactic can emulate

• Direct mail postcards
• Real-time call center website
• Variable (personalized) printing
• Credit Card attachments
• Key attachments
• CodeKase attachments
• Almost any mailing list you could imagine
• Barcode scanning technology & reporting
• Almost any size mailer you can imagine – from postcards to giant mailers
• PURL (personal URL) mailers